In 2001, VintageView founder Doug McCain discovered a friend had been swapping his prized wine with cheap “two buck chuck.” Frustrated (and betrayed), he created the label-forward wine rack to make bottles visible and collections secure.
This simple idea revolutionized wine storage, turning wine cellars and wine racks into stylish showcases. Perfecting the balance between style and purpose.
According to Jacob Harkins, VP of Marketing and Product at VintageView, the company’s founder started the business with one goal in mind: create a better way to store wine.
“Our founder saw a need for a different style of wine racking,” Harkins shared. The label-forward design lets collectors store wine and display their collections in homes or businesses.
Innovative Wine Storage for Modern Living
VintageView’s wine racks storage options focus on three core values: innovation, quality, and flexibility. Their products go beyond simple functionality—they become a part of the room’s aesthetic. Jacob Harkins explained, “We lead with customization and teach our clients about the versatility of our product. Designers love that they can easily visualize the perfect result.”
This approach has helped VintageView make products that fit in many places. These include small home kitchens and large commercial wine cellars. The flexibility of the modular systems makes them ideal for cabinet wine storage and more.
“Our products are scalable, meaning you can create everything from a small closet conversion to a massive wine cellar with the same elegance,” said Harkins.
For homeowners or contractors working on multi-family properties, VintageView is a popular choice. Its easy installation and scalability make it a great solution.
Why Design and Build Professionals Choose VintageView Wine Racks
Leading design professionals have embraced VintageView for their clean, modern designs and ability to elevate spaces. “We don’t just sell racks; we sell the vision of what a wine collection can look like,” Harkins explained. “Our systems let wine enthusiasts showcase their collections in style.”
The W Series, one of their iconic flagship products, is particularly popular among interior designers and builders. “The W Series is the main product in our collection, but it’s also a standout. It is a beautiful item used in high-end homes and simple wine cellars,” Harkins said.
This range of products includes the Evolution system. It is perfect for those who need bulk storage and want style. The Vino Series offers a modern, minimalist design. It is ideal for people who appreciate sleek aesthetics.
What sets VintageView apart is the commitment to modularity and customization without sacrificing quality. “The flexibility of our systems is a big win for designers,” Harkins noted. For professionals, this modularity allows them to scale projects while maintaining a sense of high-end design.
The VintageView Wine Storage Product Range
“About 70% of our sales come from the W Series, Vino Series, and Evolution system. These are our main products,” Harkins said, highlighting their popularity and reliability.
VintageView offers a wide variety of wine storage shelves that fit any budget and style. Many people often describe their most popular line, the W Series, as the backbone of the company’s offerings. This product provides endless options for display and scalability, making it a favorite among both contractors and homeowners alike.
The designers created the Vino Series for a more modern aesthetic. With its simple style, it’s a favorite for small spaces. Clients love how these wine racks make a bold design statement. “The Vino Series is another favorite for clients who want something modern and minimalistic, providing flexibility in depths and heights,” said Harkins.
For larger projects, the Evolution series is perfect for bulk storage. It combines modern design with practicality, giving customers the ability to store large collections without losing style. “Our Evolution series allows for more bulk storage while still embracing that minimalist, modern design that so many clients are drawn to,” Harkins added.
The Future of Wine Storage
Looking ahead, VintageView plans to continue leading the wine storage industry with innovative products that balance design and functionality. “As the wine industry changes, we are staying ahead. We offer new products that appeal to both traditional and modern designs,” Harkins said. Their commitment to innovation is clear, and they show no signs of slowing down.
VintageView creates its products for today’s wine collectors and adapts to the changing tastes of the industry. Whether you need a small cabinet for wine or a spacious commercial cellar, VintageView is the top choice for wine storage.
Conclusion
Homeowners, contractors, and designers looking for wine racks that combine function and style can find excellent choices with VintageView. From the flexible W Series to the stylish Vino Series, they offer solutions for any project.
In wine storage, VintageView has earned its place as the top choice for design and build professionals. Whether you need simple cabinet wine storage or want a grand wine cellar, VintageView has the perfect solution. They help you showcase your collection with style.
